I came across an interesting article in the sports pages of the Weekend Australian and I thought I would share. Although centred on Australia’s preparation for the Rugby World Cup, it captured my attention of how central their “clients” the Wallabies fans, are to their whole purpose and thinking. t is the sporting analogy of “How does my business make our customers more successful?” that we speak about so often and is a core focus to great leadership in business.

The question beckons “Where does your customer sit in the minds of your people?”